Upside

Upside Upside is a modern 29-story residential project located in the heart of Business Bay, developed by SRG Holding. With its sleek design, the building blends into Dubai’s skyline while offering residents inspiring views of Burj Khalifa and the Dubai Water Canal. Designed as a lifestyle-centric community, the project emphasizes comfort, connectivity, and shared experiences, creating a vibrant living environment for professionals and creatives. The development features fully furnished studios and one-bedroom apartments, all equipped with high-quality finishes, Italian Terrazzo flooring, SMEG appliances, smart home systems, and spacious balconies. Interiors include bespoke joinery, functional storage, and elegant bathrooms fitted with sanitaryware from Carlo Frattini and Geberit. Layouts are created to support everyday life, remote work, and personal wellbeing through a seamless blend of practicality and style. Situated minutes from major city landmarks such as Burj Khalifa, DIFC, and Dubai Mall, Upside offers excellent accessibility. Residents have access to a curated range of amenities including coworking areas, a gym, pool with a sun deck, sports court, running track, prayer room, event hub, landscaped gardens, juice bar, games room, and dedicated social and dining spaces, ensuring a community-focused and balanced lifestyle.